The quest for meaning

As a reaction to the fast–paced, commodity–focused, unbalanced, and impersonal nature of much of modern society, shoppers are openly questioning whether consumption offers a meaningful route to happiness. People around the world are making efforts to connect more meaningfully with others, with place, and with themselves. Meaningful consumption enhances the permissibility and validity of every purchase. Consumers are favoring lifestyle experiences over materials things; they am at acting more responsibly, in sustainable ways, and show greater generosity with the people and things around them.

Fun facts:

  • The Ice Bucket Challenge brought amyotrophic lateral sclerosis (ALS) to the fore, and in 2014 online users searched for the disease more than they had in the entire past decade. There are now over 90M search results for “ice bucket challenge,”turning a little-known disorder into a global conversation. (Source: Think with Google, December 2014)
  • The average donation made through social channels is $59! (Source: Constant contact)
  • For every car sold in Europe, almost two bicycles are sold. (Source: The European Cycling Federation)