Me, myself & I

There is a spectacular emphasis on Individuality, with consumers willing to distinguish their own identity and stand out from the crowd while putting high value around it. However, identity has now a multitude of faces, which adds an extra layer of complexity for marketers who must adapt their offers to make them more personal and customized to each consumer’s need.

Fun facts:

  • From A-listers at the Oscars to monkeys in the jungle, selfies hit the mainstream in 2014, with searches increasing 8X on last year. (Source: Think with Google, December 2014)
  • People wanted to know how to take a “better selfie,” up 6X, while the rest of us were simply asking “what is a selfie,” up 3X on 2013. (Source: Think with Google, December 2014)
  • Interestingly, the world searched for”guy selfie tips” and “men selfie tips,” but almost never for “girl selfie tips.” (Source: Think with Google, December 2014)