Living together

With a daily life that is increasingly tough, people are often struggling to make ends meet and, more generally, are living in a harsh, uncertain and unstable climate. Consumers tend to turn to others to find comfort, warmth, reassurance and also influence. Human interactivity is more meaningful than ever today as individuals want to build social relationships. They aim at sharing sources and values, act more with a group spirit live in harmony and favor social and human activities.

Fun facts:

  • The fastest growing demographic on Twitter is the 55-64 year age bracket. This demographic has grown 79% since 2012. (Source: The Huffington Post, January 2014)
  • The 45-54 year age bracket is the fastest growing demographic on both Facebook and Google+. For Facebook, this group has jumped 46%. For Google+, 56%. (Source: The Huffington Post, January 2014)
  • Social Media has overtaken porn as the #1 activity on the web. (Source: Reuters)
  • In China 99% of those studying claimed to have an account on the social network Qzone and of those 99%, 80% claimed to be very active and post on the network.¬†(Source: AT Kearney, November¬†2014)