Feeling well

Today consumers are in the quest for wellness; they aim at feeling better. A holistic (mind, body, spirit) approach to living that seeks total wellbeing through balance within self, community and world. A healthy body and mind will become a new form of future capital in the century ahead. People all over the world are in touch with their physical, spiritual and mental needs and are pro-active in finding ways to enhance their wellness and quality of health, as a means of counterbalancing life speed. This mindset sparks personal audits that review the needs of mind, body and spirit to create harmony inside and out. The more people take their health into their own hands, the more they look to brands to help them improve and maintain their physical and mental wellbeing. Health and wellness have been trickling into every aspect of a consumer’s lifestyle, workplace included.

Fun facts:

  • Last year was all about kale and quinoa, but in 2014 online users searched on Google for new favorites, chia seeds and goji berries. Meanwhile, the “paleo diet” was the top-searched way to trim down. (Source: Think with Google, December 2014)
  • Applying Vodka to your face helps to tighten your pores and can reduce the risk of acne breakouts. (Source: Google, December 2014)