Back to basics

A growing part of consumers is changing their consuming habits in a way of rebellion against the excesses of materialism and exhibitionism, with a mindset shifting to get back to basic values, to favor what is essential in life. They are more sensitive than ever before to values such as simplicity and discretion, want to retreat and cocoon in their homes as well as show greater interest to crafts and artisanal products. They want to mindfully step back and reprioritize; and reconnect with what really matters to them. It has brought a rise in considered, rather than conspicuous, consumption and a growing interest in connoisseurship.