Augmented lifestyles
There is an appetite to create things, places, ideas, and experiences that deliver maximum impact. Brands are harnessing both human and technological means to enhance experiences of life. They have also captured the consumers’ desire to better control their environment in order to enhance the physical, real-world experience as well as their own human capabilities.
Fun fact:
- Flavored whiskeys are the fastest-growing segment in the bourbon industry. In 2012 flavored whiskey accounted for nearly 75% of growth among all whiskeys, and 42% of growth in bourbon. (Source: Nielsen)